Your own professional website gives you complete control over how the world sees your expertise — no algorithm changes, no competitor ads, no platform limitations. What opportunities are you missing by sending people to a profile you don't fully control?
The Numbers
2-3x
Professionals and businesses with an owned website generate 2-3x more inbound leads than those relying only on third-party platforms, because owned sites allow clearer positioning, stronger calls-to-action, and direct capture of opportunities.
75%
Having a personal or professional website increases perceived credibility by 75%, making decision-makers more likely to reach out for consulting, hiring, speaking, or partnership opportunities compared to viewing only a LinkedIn profile.
2-4x
Owned web traffic converts 2-4x higher than social platform traffic, meaning professionals who send prospects to their own site close more opportunities and monetize at higher rates than those sending traffic to LinkedIn alone.
Why It Matters
You control the narrative completely: Unlike social media profiles that limit formatting and are surrounded by competitor content, your website presents exactly the information you want, the way you want it.
A professional website signals serious executive presence: Having a dedicated web presence separates you from the majority of professionals who rely solely on LinkedIn — demonstrating investment in your own brand.
SEO creates a permanent discovery channel: People who search your name, your expertise, or your industry find your website — creating organic visibility that works around the clock without any ongoing effort from you.
Centralized credibility for every stakeholder: Whether a potential client, board committee, journalist, or speaking organizer is evaluating you, a single professional website serves as the definitive source they need.
Traffic you own is more valuable than traffic you rent: Sending visitors to your own site rather than LinkedIn means you capture their attention exclusively, collect inquiries directly, and convert interest without platform distractions.
Find Your Fit
See why MyProfessionalBrand is the leading executive agency that helps thousands of executives reach their goals faster and in new ways.
We'll create for you a page-by-page mock-up for a web site geared towards your professional goals. This includes several themes, colors and styles to pick from best suited to your audience and goals, including content recommendations and samples.
Get StartedWe'll publish the entire web site for you, start to finish. This includes design, content creation, images and everything else.
Get StartedOngoing updates at any time to your web site, plus executing a plan for attracting new viewers to your web site, search engine optimization, and utilizing artificial intelligence to attract viewers (the future of new search engine optimization).
Get StartedLet us handle the heavy lifting so you can focus on what you do best.
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