A published book is the most powerful credibility lever an executive can hold — opening doors to speaking engagements, advisory roles, premium clients, and media opportunities for years to come. What would it mean for your career to be the recognized authority in your space?
The Numbers
5-10x
Books generate a 5-10x return on investment when measured across downstream revenue (clients, partnerships, board roles), even when direct book sales are modest.
63%
Authors are perceived as experts by 63% more decision-makers, significantly increasing inbound speaking, consulting, and advisory opportunities after publication.
30-50%
Publishing a book increases speaking and consulting fees by 30-50% on average, because a book functions as third-party validation of expertise and authority.
Why It Matters
A book is the single most powerful credibility lever: Authorship instantly elevates your perceived expertise — clients, partners, and media treat published authors as definitive authorities in their field.
Books generate opportunities that compound indefinitely: Unlike a presentation or article, a book works for you permanently — attracting speaking invitations, consulting inquiries, and media interviews for years after publication.
The writing process clarifies and sharpens your expertise: Organizing your knowledge into a book forces you to articulate your frameworks, methodologies, and insights with a precision that improves every other professional interaction.
A book opens doors that no resume can: When a board, conference, or potential client is evaluating you against other candidates, a published book is a differentiator that resumes, LinkedIn profiles, and testimonials simply cannot match.
Publishing signals commitment and intellectual depth: In a world of quick social media posts, having written a full book demonstrates the sustained thinking and effort that executives and decision-makers respect.
Find Your Fit
See why MyProfessionalBrand is the leading executive agency that helps thousands of executives reach their goals faster and in new ways.
We'll create for you book title and topic ideas that features you and your expertise, and a writing plan for how to do it that works with your schedule. This will include how to position the book in a way that aligns with your current and future professional goals.
Get StartedWe'll help you write, edit and publish the book. This includes eBook and print publishing options, getting it available on Amazon and online booksellers, and a tentative marketing plan for the book.
Get StartedOngoing marketing for the book and your professional brand. This includes assistance with creating and posting content for you on social media, getting press for the book, and leveraging networking connections.
Get StartedLet us handle the heavy lifting so you can focus on what you do best.
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