Short-form video puts your personality, expertise, and authority in front of entirely new audiences — with algorithms actively distributing your content to people who need exactly what you offer. What would it mean if people who've never heard of you were watching your insights every day?
The Numbers
49%
Video-based thought leadership drives up to 49% faster revenue growth than non-video content because audiences retain expertise-based video significantly better than text.
2-3x
Professionals using short-form video are 2-3x more likely to be contacted for opportunities (clients, jobs, speaking, partnerships) due to higher reach and algorithmic amplification on Instagram and TikTok.
82%
82% of all online content consumption is now video, meaning professionals who don't use video are competing for attention in a shrinking portion of the audience's time.
Why It Matters
Short-form video has the highest engagement rate of any content format: Executives who show up on video capture more attention, build trust faster, and generate more inbound interest than those who rely solely on text-based content.
Video humanizes your professional brand: In a world of polished corporate profiles, authentic video content demonstrates personality, confidence, and approachability — qualities that attract clients and partners.
Algorithm-driven discovery reaches entirely new audiences: Unlike LinkedIn where your content primarily reaches existing connections, Instagram and TikTok actively distribute video to new viewers who match your target audience.
Video content can be repurposed across every platform: A single video recorded for Instagram or TikTok can be adapted for LinkedIn, YouTube, your website, and email marketing — maximizing return on every minute invested.
Early executive adoption creates lasting competitive advantage: Most executives are not yet using short-form video platforms. Those who start now will establish audience and authority that late adopters will find extremely difficult to match.
Find Your Fit
See why MyProfessionalBrand is the leading executive agency that helps thousands of executives reach their goals faster and in new ways.
A refined professional brand and updated profile specifically for YouTube, Instagram and TikTok that captures what makes your combination of experience unique and valuable -- including quarterly recommendations for the types of videos to post designed to create inbound interest in the types of professional opportunities you are interested in and grow your audience on each platform.
Get StartedIn addition to everything in the Foundational Plan, we'll help you consistently create video content and post on the social platforms so your visibility never stalls. Content creation, scheduling guidance, and engagement strategy -- handled for you. Plus, we'll design a tailored networking plan with specific targets that create awareness and interest in you for your preferred types of professional opportunities.
Get StartedIn addition to everything in the Foundational and Activation Plans, we'll help you create a credibility lever - write a book, start a podcast, develop an app, or create an A.I. engine - that separates you from everyone else and makes you the go-to person in your space.
Get StartedLet us handle the heavy lifting so you can focus on what you do best.
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